A business proposal is a written offer from a seller to a potential customer. It is a document that outlines a project or business arrangement that you suggest to another party.

Do not mix up a business proposal with a business plan. The two are poles apart. The former is a written piece of work that suggests to a client about the nature of the services that will be offered. You can also mention about the benefits that he can derive from the services or products. While the latter refers to a plan that is created when someone starts up the business. Before commencing a business this plan is presented to a bank or a financial institution to seek a loan. Many entrepreneurs get worked up when they have to write a good business proposal. This article reviews the do's and don't s for writing a business proposal:

Do's:

1) Create a short, crisp and convincing summary of the company and its services or products in question.

2) The result of a product or service should be brought to the focus. This solves the problem of the client. Writing about the product usage does not help. It is so because a client will buy tools and methods only when he is convinced that he can obtain what he wants.

3) Never forget to mention in the first few lines about what makes your product or service unique. Give a unique feature to the product which makes it stand apart from the rest in the market.

4) Whatever you say in a business proposal should be supported by facts. This convinces a client about the credibility of the company.

Don't s

1) If you send a price quote as a response to a client you will not be able to fetch in the client for your company. Benefits should be conveyed to the customer rather than price.

2) Do not simply send a letter of introduction to a client. You must lay stress on the benefits of doing business with you.

3) There is no point of emphasizing on a meeting. Certainly it can be offered to understand a client and has needs.

4) Don't emphasize on terms and conditions unnecessarily. It is essential for a client to know about the terms and conditions. However, it means laying stress on the company and not on the clients needs.